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Digital channels are quickly transforming the way people shop for cars and automotive aftermarket products. This creates new opportunities to engage with consumers in both online and brick-and-mortar channels.

To win in this competitive and rapidly changing market, you need the broadest and deepest global view of the U.S. automotive aftermarket industry, based on our best-in-class point-of-sale (POS) and consumer data.

We also offer analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape.

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INDUSTRY RANKING

Data Spotlight

Automotive Sales: Top Categories Hold Steady, Wipers Surge

No changes in rankings were observed among the top 10 Automotive categories this period. The leaders remain Batteries (#1), Motor Oil (#2), and Performance Chemicals (#3). Notably, Wipers experienced a substantial sales increase of 10.8%, while most other categories saw slight declines. The market remains stable at the top, with only minor shifts in sales performance.

Source: Circana, Liquid AI™,

August, 2025

Data Source:

Point of Sale (POS) Data

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Industry Ranking

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4 Nov 2025

Insights in Action

How Is Consumer Panel Data Collected?

Panel data provides a longitudinal dataset that reflects real behavior, not recall, which makes it one of the most powerful tools for understanding market performance and shopper loyalty.

Industry Posts

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